Oxford Pennant, an American company that specialises in designing and manufacturing pennants, flags and banners, has installed a Kornit Avalanche Poly Pro as it branches out into on-demand direct-to-garment (DTG) production.
Kornit’s Avalanche Poly Pro is marketed as the first DTG system designed specifically for dark polyester and poly blends, extending ‘the single-step efficiency, eco-friendly production process, photorealistic imagery, retail-quality versatility, and low print cost benefits of Kornit Digital print technology to the increasingly popular sportswear and athleisure apparel market.’
The system, which will be installed in Oxford Pennant’s premises in Buffalo, New York, will allow the company to produce not just t-shirts and other athletic gear, but also its staple felt pennants, banners, and flags, which Kornit says is a first among its customers. In order to ensure that this move would be successful Kornit specialists worked with Oxford Pennant on an ‘extensive’ sampling programme, determining Kornit’s proprietary Olympia ink set and the lower curing temperatures it required were a suitable match for the brand’s fabric demands.
‘Up to this point, a significant portion of our business has required outsourcing production to screen printers, an arrangement that’s less than ideal for a number of reasons,’ explained Dave Horesh, president of Oxford Pennant. ‘Kornit made considerable effort to find a digital print solution that was suited to our needs, and this installation will enable us to produce high-quality pieces in less time, with greater quality control and more flexibility to adapt and add to our product line moving forward.’
Chuck Meyo, president of Kornit Digital Americas, added, ‘By our own vision and commitment to customers, Kornit develops sustainable print technologies that are highly adaptable to the evolving needs of the marketplace. When we encounter a business that has a new and unique challenge for their print operation, our team will collaborate with them to find an answer that delivers profitability, meets the highest quality standards, and sets them up to achieve operational control, build longstanding customer relationships, and capitalise on growth opportunities with reliable digital production on demand. We’re proud to welcome Oxford Pennant to the Kornit customer family.’
