Direct mail recently received a very public boost when the Prime Minister wrote to all 30 million households in the UK, urging people to stay at home.
The massive undertaking, given the go ahead on 28 March, was managed by APS Print Group, which worked with several other print businesses in order to get the job down as swiftly as possible.
‘We know things will get worse before they get better,’ Mr Johnson wrote. ‘But we are making the right preparations, and the more we all follow the rules, the fewer lives will be lost and the sooner life can return to normal.’