Jicmail shows web sales conversion boost via mail
27 February 2024
from Jicmail, 40% of website visits prompted by mail converted to online purchases in Q4 2023, and 6.5% of mail prompted a purchase in the…
Jicmail
Power of Print makes compelling case
8 November 2023
The 2023 Power of Print seminar held at Stationers’ Hall in London presented a wide array of speakers covering diverse topics of relevance to printers
Power of Print confirms speakers for 2023 seminar
16 October 2023
Organisers Two Sides and the BPIF have confirmed the speaker line-up for this year’s Power of Print seminar, which is taking place at Stationers’ Hall,…
Mail attention: Jicmail reveals Q1 figures and study findings
20 June 2023
Jicmail’s diary-based data captured from a panel of 1000 households every month revealed that in Q1, 95% of mail had some form of physical interaction…
SMP welcomes trade associations
26 March 2023
The Strategic Mailing Partnership has partnered with BPIF, the Data and Marketing Association (DMA), and the IPIA to launch a new membership scheme for trade…