With digital printing technology always developing, many print providers find value in working with an equipment supplier that is prepared to consult and advise to ensure they have the right solution. Danwood aims to be that supplier.

The move to digital print changed the face of the industry; now technology such as 3D printing and nanography are some of the key areas of development. How will this shape the future of digital print technology?

New digital technology drives expanding markets and new opportunities for everyone, but they also represent new challenges to the people and companies that are embracing them.

From the very beginning of a client visiting a website, through to the final output, printers need to learn how to use this technology to its best advantage. The understanding of how, when and where to use technology to ease and speed processes to improve your business and your clients’ experience is now essential. Choosing a print equipment provider who is not just there on day one, but advises and consults with you ensuring you have the correct solution at all times means you stay in front and get the most out ofyour investment.

Take Ruddock’s for example, a design and print company providing all aspects of B2B commercial design and print, including high volume digital colour production.

After 126 years in the industry, when the company made its first foray into short run digital printing it looked to Danwood for support: ‘Danwood has been our digital printing consultant ever since, because they specialise in digital printing and keep us up to date on the most appropriate and practical solutions for our business,’ said Paul Banton, managing director.

Many other print professionals also choose Danwood, which is completely independent and has expertise in digital print technology. It guides and advises clients on the technology available, whether that be hardware and/or software solutions.

The hardware to produce a stunning printed product is already available – manufacturers including Xerox, Konica Minolta and HP are producing products that cover the range of toner and inkjet based imaging. In the near future, the machines will become larger, faster and better able to cope with wider ranges of substrate and ever changing demands.

Inkjet technology has now matured and is being used in more and more inventive ways, and as more markets appear, so too will new products, designed to meet with the new demands and requirements created. Maximum up-time, optimised productivity levels and superior quality output will always remain fundamental, and, in a high-use environment, support services that you can rely on are vital.

Danwood partner DP Direct, one of the UK’s largest printing, fulfillment and mailing solutions companies, is regarded as the proactive partner to many successful direct marketing agencies and blue chip companies. Nick Claxson, managing director, commented: ‘Digital printing is central to every aspect of our business, and in order to reach our strategic goals we need to have a strategic partner that we can trust. That partner is Danwood. As we move forwards, our devices will allow us to become established as a leading digital printer with the capabilities of mailing and fulfillment, rather than just another mailing house with in-house digital printing.’

However, the printed output is only the start; an efficient digital workflow is also required to get the work from your client to the print engine and beyond, with the use of finishing equipment to create the end product originally envisaged by your client.

New products such as EFIs’ Workflow Suite build on existing products to combine into a complete workflow. Finishing equipment from companies such as Morgana, Duplo, Watkiss and CP Bourg provide in-line, near-line and off-line finishing, all designed with the digital market in mind.

Greek philosopher Heraclitus said: ‘The only thing that is constant is change’; and it has never been a truer statement.