Warwickshire-based arts and commercial printer, John Good, has been able to access new markets since installing the HP Latex R2000 printer in August last year.
John Good publishes programmes and promotional materials for the theatre and arts sector, creating more than 12 million programmes and magazines each year. Also offering large-format printing services, the company expended this area of business, investing in the HP Latex R2000, purchasing the device from approved HP partner Papergraphics, alongside a new HP Indigo printer as part of a wider initiative to strengthen its printing capabilities. Both machines were installed in August 2023.
The hybrid machine – which can print on a variety of both rigid and flexible substrates – has a 2.5m maximum printing width. It boasts a top speed of 86sqm/hr in outdoor quality mode, with the ability to print in seven colours: black, cyan, light cyan, light magenta, magenta, white, and yellow.
Steve Bubb, commercial manager of John Good, said the machine has expanded the company’s product range, adding: foamex, correx and rigid substrates to its offering. The machine has also expanded company’s market reach into the construction industry, where John Good is now offering polycarbonate panels to clients within this market.
With sustainability benefits, running on HP Latex Inks – which are water-based and more friendly to the environment than their solvent, eco-solvent and UV counterparts – the R2000 aligned with the company’s values.
Mr Bubb concluded, ‘We identified the HP Latex R2000 as the machine of choice for its versatility and its environmental credentials. Sustainability is a huge driver for us as a business. The HP Latex R2000, and our HP Indigo 15K machine, enable us to significantly reduce waste through efficient productivity and low energy consumption.’
