United Kingdom Kavalan supplier, CMYUK, has announced that Taya Canvas, Shanghai, has been granted a protective patent for its Kavalan PVC-free range of banner materials.

Described in the patent as ‘a multilayered digital print material that can be used outdoors, composed on a non-PVC substrate with multiple coating layers giving it fire retardant, waterproof, and ink adhesion properties but also a unique adhesion promoting structural layer technology that enable the product to be successfully welded’, Kavalan sets a high standard in the industry, establishing itself as a pioneering product in the environmentally-friendly advertising materials market.

Vincent Lin, vice president, Taya Canvas commented, ‘With Kavalan holding a strong patent-protected position in the market, competitors must find other ways to differentiate their products. This could lead to more innovative approaches to sustainable materials, benefiting the industry and the environment as a whole. Global brands are increasingly prioritising the environmental impact of their advertising materials. With the patent and certification of Kavalan these brands can confidently specify Kavalan knowing that it meets stringent environmental and performance standards. This underscores Taya’s role in driving commercial solutions that align with market demands and environmental sensitivity.’

Robin East, group chief commercial officer, CMYUK Group added, ‘The patent differentiates Kavalan from other materials by highlighting its unique features. It also reinforces Kavalan’s credibility and reliability, attracting environmentally conscious brands looking for certified green solutions.’