Digital print production versatility has been enhanced with Ricoh’s new High Caliper Media Customisation service, the company claims. The latest technology upgrade for the Ricoh Pro C9500 digital colour sheetfed press enables printing on a range of Ricoh approved paper thicknesses of up to 800 microns.

The company says the High Caliper Media Customisation service will enable print service providers to target growth with market opportunities. These will range from loyalty and gift cards to thick media brochures, bespoke luxury packaging, compostable food cartons, high impact direct mail inserts, and point of purchase applications.

The versatile and responsive production of crisp, vibrant, and sharp print, with inline personalisation and coding capabilities, on heavier substrates, supports the cost-effective provision of profitable short runs, customised offers, and localised promotion, added Ricoh.

Simon Isaacs, national director at Ricoh UK Graphic Communications, commented, ‘In the UK, the Pro C9000 has been our best-selling engine since 2017 and the technology of choice for many successful print companies including most recently Mount Street Printers, Poplar Services Printers and Bakergoodchild. This latest enhancement will provide commercial printers with additional benefits that will open up new market opportunities and revenue streams, whilst promoting sustainable practices particularly in the gift and loyalty card industries.’

Erwin Busselot, director for business innovation and solutions, Ricoh Graphic Communications, said the High Caliper Media Customisation service will enable its clients to grow their businesses. He added that the technology upgrade presents fresh opportunities in high margin areas such as luxury business cards, swing tags, and gift card packaging.