Durst UK has appointed Amira Bouchiba as the UKI software and application specialist. The company said Ms Bouchiba was selected for her unparalleled expertise and proven track record of success.
Ms Bouchiba brings 20 years of experience in key roles with major industry manufacturers across Europe and, more recently, the UK. This experience has equipped her with a holistic understanding of the entire production process, from pixel to output, and the importance of automation in driving customer success. Coupled with a deep understanding of customer needs-qualities that align with the values and integrity of the Durst brand, makes Ms Bouchiba uniquely positioned to help Durst customers achieve their goals, explained the company.
Additionally, her ability to deliver tailored strategies and insights to customers who rely on a combination of hardware and software solutions has been described as an ‘invaluable asset’ by Durst UK.
Peter Bray, managing director of Durst UK, commented, ‘Amira’s unique combination of industry knowledge and hands-on experience makes her the ideal addition to our team. Her dedication to customer success and ability to navigate the challenges of our fast-paced industry will undoubtedly enhance the level of support we provide.’
