UK-based marketing services provider Linney Group has expanded its premium print capabilities with the installation of the Xerox Iridesse production press, enabling new creative possibilities for its clients.
The Xerox Iridesse combines metallic, clear, and white toners in a single pass, which Xerox says sets a new benchmark for premium digital print embellishment. This capability allows Linney to deliver high-value, intricate print products efficiently, from luxury packaging and promotional materials to marketing collateral and personalised direct mail campaigns. By offering faster turnaround times and premium finishes, the Iridesse empowers Linney to meet the growing client demand for standout print solutions, someone said.
‘The Xerox Iridesse allows us to expand our creative offering, enabling more impactful and dynamic designs that resonate with our clients,’ said Charles Linney, director at Linney Group. ‘This investment aligns with our mission to stay ahead of industry trends and deliver exceptional results across all our print solutions.’
