A new initiative, PrintGreen, has been launched to address misconceptions around print’s environmental impact and promote it as a responsible, low-carbon industry.
Despite advancements in sustainable print practices and technology, the sector has often struggled with public perception around its eco-credentials. PrintGreen hopes to change that by bringing together a group of industry organisations—including The Strategic Mailing Partnership, MarketReach, Two Sides, BPIF, DMA, IPIA, Nutshell Creative, Webmart, CarbonQuota, Paragon, and Tradeprint—to provide clear, evidence-based insights into print’s sustainability.
As part of the initiative, a free carbon calculator has been developed in partnership with CarbonQuota, to help brands, agencies, and businesses assess the carbon footprint of their printed materials. By offering transparent data, PrintGreen hopes to help buyers make informed choices about their marketing strategies.
The initial phase of the project focuses on commercial print and direct mail, with plans to expand into other sectors such as packaging and point-of-sale. There are plans to eventually grow the undertaking internationally.
With sustainability a growing priority across all industries, PrintGreen aims to offer a unified voice for print, ensuring that its environmental progress is recognised, the organisation said.
