Soyang Europe has appointed Alice Aspinall as its sales administrator. Ms Aspinall will take on her new role with immediate effect within Soyang’s internal sales team, where she will play a role in processing customer orders and supporting the business’s client-facing operations.

Ms Aspinall brings a wealth of experience to Soyang, having previously worked in customer service and telesales across various industries. Her specialist sales experience will be an asset as she works directly with customers, helping to enhance the company’s service offering, the company stated.

Mark Mashiter, managing director at Soyang, commented: “We are really pleased to welcome Alice to the business. She will be a great asset to the team and help grow our customer base in the UK and Ireland.”

Soyang Europe, alongside its sister company Soyang Hardware, provides hardware solutions and is committed to delivering high-quality products and services. With Ms Aspinall on board, Soyang says it looks forward to further strengthening its presence in the market and continuing its growth.