All marketing materials are completely unbranded, ready for PSPs to personalise
Helping print service providers (PSPs) streamline their marketing, Innotech Digital has launched an online “Signature Marketing Toolkit”.
The toolkit features a range of online marketing assets which PSPs can download, customise and use to advertise, demonstrate and even educate their customers on hundreds of products in the Innotech range. All marketing materials are completely unbranded, ready for PSPs to personalise.
Kieran Dallow, marketing manager commented, ‘We wanted to come up with something to enable our customers to co-operatively market our products, using their own brand. We are very aware that most PSPs are owner-managed businesses and sometimes marketing, though important to them, is left until last simply because other jobs take priority. We have a very experienced marketing department and we felt that this was a service we could offer out to PSPs directly.’
The “Display Guide” allows companies to immediately extend their product offering using their own corporate colours and logo with hundreds of display products for markets including POS, Retail, Exhibition & Display, Corporate and Education. The first run of the guide can be printed free of charge with Innotech.
The company’s marketing department is also offering free online marketing tools for select customers, including a fully brandable website dedicated to display solutions.
