Adam Carnell, joint managing director, Bluetree Group
Investment in a Jet Press 720S has “revolutionised” business card output at Bluetree Group, boosting production and increasing flexibility, all while maintaining a high level of quality.
The Jet Press 720S now forms the backbone of the web-to-print company’s new business card production unit, alongside carefully selected finishing kit. ‘The main reason behind the investment decision was our desire to set up a dedicated business card production cell,’ said Adam Carnell, managing director.
‘Our online customers expect quality, they expect a very high level of customer service and they expect fast delivery. We pride ourselves on delivering on all of these demands and our investment in the Jet Press 720S is helping us to improve our levels of service still further.’
Mr Carnell continued, ‘We’re now so good on turnaround times that we’ve taken a giant leap as a business and started to target new customers on the east coast of the US. We can print here in the UK and deliver to the customer two days after their order is placed.’
As well as improving the speed with which the company can deliver business cards to customers, the install offers the opportunity for value-add personalised finishes, including UV spot colours, embossing and rounded corners.
‘Colour consistency, from first sheet to last sheet has also been hugely impressive, added Mr Carnell. ‘It’s a GMG certified proofing device, which gives you an idea of just how impressive the colour consistency is. Customer feedback on the quality has been excellent.’
