Experts will be coming together to discuss the future of direct mail
The Strategic Mailing Partnership (SMP) is preparing to welcome its members and some of the industry’s largest operators to its second ‘Technical Summit’ event.
The Technical Summit takes place on 21 May, from 9am-4.15pm at the London Phoenix Centre.
Experts from Royal Mail, WPN Chameleon, the DSA carriers and MarketReach will all be coming together to discuss a range of topics set to shape the mailing industry this year such as GDPR, the newly-launched JICMail and the future of direct mail.
The members-only, day-long Technical Summit – which was postponed earlier this year due to the snow – will be the second of its kind organised by the SMP, the first of which saw around 100 industry experts come together to talk about their ideas, experiences and ambitions for the direct mail sector.
Judith Donovan CBE, chair of the SMP, said, ‘It’s going to be an exciting year for mail following the introduction of GDPR and all of the opportunities that presents. Many people still have questions around GDPR and it’s our job to communicate effectively with our customers and clients. Our Technical Summit will help address the key areas the mailing industry is focusing on, answer any questions operators and members might have as well as tackle the future of direct mail.’
