The Design Lab enables customers to sit down with designers face to face to inspire creativity and discuss new projects
Trade supplier of specialist printed packaging and POS display solutions, Swanline Print, is encouraging clients to share ideas in its new Design Lab.
Located at the company’s Stone, Staffordshire site, the space enables customers to sit down with designers face-to-face to inspire creativity and discuss new projects. The undertaking comes in response to increasing industry expectations for fast turnarounds on projects.
Alex Smith, constructional designer and project lead, said, ‘The best products are a result of customers and design teams working collaboratively together, so we wanted to provide a functional space where concepts can be discussed in person. This process will allow us to mock up samples on the spot, streamlining the design journey and involving [customers] more in the developments.’
The new Design Lab offers a creative rather than corporate environment, with meeting tables doubling up as Ping-Pong tables and a 3D media wall providing a showcase of past projects.
