First Move Marketing’s David Amor – more creative discussions
A Petratto Metro multifunctional folder and gluer from IFS will enable a High Wycombe-based provider of direct mail marketing services to support a wider variety of creative applications.
First Move Marketing managing director David Amor explained, ‘We have around 200 customers and don’t specialise in any particular sector. We do a lot of things for a lot of different clients and our intention is to continue that.
‘We looked at the [Petratto] system after talking to a client about what they wanted to do and how we could help them, but now we can see how it will enable us to offer additional services and work more imaginatively.’
The Petratto Metro is a modular finishing system that can be customised to suit specific requirements. The modules include feeders, folding sections and turning devices to support a range of finishing applications.
Mr Amor, whose presses include a Xerox Trivor continuous-feed inkjet model, added, ‘I didn’t want one system that did one thing, I wanted one that would do a number of things. The Petratto does that and allows us to hold more creative discussions with our customers. We tend to work on shorter runs and innovative jobs which this system will help us do. It is a long-term investment that we will find many ways to work with.’
