Four elements but many more digital print possibilities to bring in business
Canon is offering a downloadable white paper that explains the range of digitally-printed products that can be offered to retail brand clients to maximise their connection with customers and so build the printer’s relationship with the brand.
Based on the fictional Elemental beauty campaign introduced at Fespa 2017 and shown at the Production Printing Business Days reported in September by Digital Printer, the white paper both documents the creation of the campaign and explains how each printed component was produced using various items of digital print equipment from Canon and Océ, from photo proofs and posters to signage, point-of-sale, banners, window films and wallcoverings.
Digital Printer readers may register their details and download the white paper here.
