Interquest has released a new analysis of digital printing opportunities and growth in the European direct mail and cross-media communication market.
Digital Printing in Direct Mail/Cross-Media Communication in Europe: Market Trends & Forecast (2017-2022) features over 250 pages of text with 170 tables and charts.
The report includes an analysis of direct mail usage (including key players, success factors, demographic and generational trends, vertical sectors, B2B & B2C comparison, segmentation/personalisation, and integrated campaigns).
A perspective on the current state and future of direct mail is also covered, along with an analysis of key market drivers/inhibitors such as personalisation, data issues; cross-media use and effectiveness; ROI and cost; convergence of transactional and direct mail; etc.
There is also a discussion of print technology trends and developments, with an assessment of key vendors; a direct mail volume history and forecast through 2022 – mail pieces and printed pages (conventional/digital, toner/inkjet, colour/monochrome); an overview of direct mail printing developments, trends, and players in the major countries; and a detailed comparison of the European and North American direct mail and cross-media markets.
The report, priced at $895/£662.60 is available to order here.
