British company Shimmerdisc used new printing and product technology to create a 170,000-sequin display for Nando’s in Soho.
The installation for Nando’s, 10 Frith Street, Soho, London, is a sequin display running around the top fascia of the restaurant, spanning over 30 metres using 170,000 sequins printed on an Agfa Anapurna wide-format UV printer.
Shimmerdisc produces HD photographic quality displays using a patented optically clear module and printed sequins. Each disc is individually printed and designers have a full colour palette to choose from, including white to add depth. For the Nando’s display, each module was reverse printed and optically clear to produce a finished effect that looks almost 3D and allows movement.
‘We are pleased to be able to show the finishing touches to the 170,000 sequin display for Nando’s London,’ commented Andrew Ainge, founder and inventor of Shimmerdisc. ‘What a difference it makes with the addition of the 3D illuminated signage. With so many moving parts the display is constantly changing – almost LED and at night with the illuminated signage and street lighting the effect is simply stunning.’
