Federico Gonzalez is Pixartprinting’s new marketing & sales director
The appointment of Federico Gonzalez as Pixartprinting’s new marketing and sales director heads a new drive to conquer the European market.
Federico Gonzalez began work as the Pixart Printing’s new marketing and sales director on 1 October. Mr Gonzalez previously worked as the company’s digital marketing manager and commercial manager.
Mr Gonzalez now heads a wide-ranging marketing team that covers communication, digital marketing, web design, CRM and customer strategy, R&D and planning & analysis. A new marketing strategy that aims to improve coordination between online and offline activities is already underway.
‘We are taking steps to reinforce our leading position in the upload and print market and to ensure that the double-digit growth achieved in recent years continues despite the changing environment,’ explained Mr Gonzalez. ‘The market is undoubtedly more crowded and, as well as our direct competitors, our diversification policy has seen us challenging businesses in vertical markets that go beyond simply providing printing services. It’s an increasingly absorbing challenge, and that’s why we plan to further develop our team into skill areas not currently found within the company.’
