Orséry and Ricoh have partnered for a new approach to personalised print-on-demand
French start-up Orséry has collaborated with Ricoh for a new approach to personalised print-on-demand book production.
The partnership allows end users in locations such as book shops and libraries to print their own publication (or a book from a catalogue of several thousand titles) on site in minutes. The process is designed for self-publishing, highly personalised story books, technology and business publications, and for books shops to print their own point of purchase materials.
‘This is a fresh distribute-and-print approach to book production,’ stated Christian Vié, Orséry founder and CEO. ‘As well as providing a quick and simple service it will also enable countries like Kazakhstan to print in their language and promote their cultural identity.
‘We worked with Ricoh for three years to identify all the required elements including toner, paper, glue, hardware and our own software,’ Mr Vié explained. ‘We chose the Ricoh Pro C7100X because of its ability to print and bind mono and colour books, its high quality, and the fifth station that will produce clear gloss. Everything works together the way we want it to and it can be replicated anywhere.’
Orséry has initially invested in four Ricoh Pro C7100Xs digital colour sheetfed presses with inline perfect binding – two in Paris, one in Lille and one in Saint Jean de Luz. Mr Vié predicts that similar lines will be installed across France within the next three years; he then hopes to license the approach worldwide, expanding into South America, China, Japan, as well as across Europe including Spain, Switzerland and Belgium.
‘Orséry had a clear vision of the groundbreaking service it wanted to offer,’ commented Erwin Busselot, Commercial and Industrial Printing Group, Ricoh Europe. ‘We worked with Christian to adapt the press and find the best way to deliver a fast, efficient, reliable and profitable production process that could be replicated anywhere in the world.’
