Versafire CV digital press from Heidelberg
East London-based Financial Data Management (FDM) has ordered a Heidelberg Versafire CV 80 with fifth colour and long sheet options to provide added value for its customers.
FDM operates a range of litho and digital presses and specialises in printing and mailing services for public and private sector organisations. In the last 18 months it has seen a rise in print demand and it decided to upgrade to a press better suited to the type of work it was being asked to produce.
‘We are seeing a lot more short run, high quality colour print runs of brochures, pamphlets and other promotional material,’ explained Bobby Rogers, operations manager. ‘We opted to buy the Versafire CV from Heidelberg because the front end marries in with equipment we run in the litho department.’
Heidelberg offers four different colour options for a fifth unit: high opacity white, varnish, neon yellow and the recently added neon pink.
Mr Rogers believes that the fifth colour and demand for 6pp A4 will provide useful added value options for its customers. Most are London-based but the geographical spread of its market is expanding. The press is scheduled to be delivered mid-October. Operator training will follow and the unit will go straight into flexible day production producing short run, quick turnround work.
