The colour pink has come to symbolise the worldwide fight against breast cancer
HP Office Paper Pink Ream is at the centre of a campaign to fight breast cancer that International Paper and its partner HP Papers US are bringing to Europe in October.
In recognition of Breast Cancer Awareness Month in October, for every pack of HP Office Pink Ream paper sold, International Paper Europe will donate €0.10 (10 pence in the UK) to the Komen European Network (KEN).
KEN is part of Susan G. Komen, the world’s largest non-governmental breast cancer organisation. In the US the cooperation between International Paper and Susan G. Komen dates to 2007 and the company has donated more than $700,000 to the organisation. The European campaign is based on this long-established partnership.
International Paper has agreed to donate at least €100,000 to KEN, with in-house forecasts suggesting that the amount could rise to €150,000. All proceeds from the campaign will be used for KEN projects within Europe, focusing on awareness, education and innovation.
