Scodix Cast&Cure creates a high-impact 3D holographic effect
Cast&Cure, a 3D holographic effect application from Scodix is now commercially available and will be demonstrated for the first time at an Open House event at beta customer Drukkerij VD’s facility in Belgium, on 10 October 2017.
The latest addition to Scodix’ portfolio of applications is designed to make 3D holographic effects more accessible to brands and provide another differentiator for printers looking for a competitive edge.
The Cast&Cure process works by ink jetting the clear polymer directly on to the sheet before passing through a foiling unit which leaves a micro-embossed pattern on the polymer, creating holographic effects by refracting the light.
Employing a variety of standard off-the-shelf holographic patterns, as well as customised designs, the application can be used to enhance and add security features to brochures, packaging, displays, book covers, greeting cards, and bags. The technique requires minimal setup and is cost proficient for short to medium run lengths.
‘This particular finish is causing a real buzz amongst brand owners and we expect it to be very popular in the greeting cards sector and in packaging,’ stated Amit Shvartz, Scodix marketing VP. ‘We can see some scope in the authentication of products as counterfeiting becomes more and more of an issue for brands,’ he added.
