A campaign launched by Arjowiggins Graphic and Antalis to showcase the prowess of recycled paper has seen 2,500 colourful books distributed to printers, designers and corporates.
Originally produced to support the global launch of bar and club concept Ling Ling, the book, which was designed by North and printed by FE Burman using HP Indigo presses, features striking photography, 10 different covers and five different spines with variable text and a high level of vibrant colour. The covers were printed on Digigreen Gloss 350gsm while inside pages feature Cyclus Offset 100% recycled 140gsm. Each reprinted book is accompanied by a personalised card of eight different designs printed on Cyclus Offset 300gsm.
‘For the original print run for Ling Ling we used a high gloss laminated cover to achieve a high-end fashion magazine feel, with Cyclus Offset selected for the inside,’ explained Jeremy Coysten from North Design. ‘For this longer print run we used Digigreen gloss for the cover.’
‘The mix of print quality of both Digigreen and Cyclus Offset and also the efficiency and technology of the HP Indigo presses, has enabled us to produce a product of excellent quality and colour vibrancy,’ noted Paul Regan, director of FE Burman.
The original book won Best in Digital Print at the Antalis Review in 2016, and the reprint has impressed Angela DeVorchik, operational marketing manager at Arjowiggins Graphic UK: ‘We are thrilled to have the opportunity to re-print the award-winning Ling Ling book, and are very proud of the performance of Cyclus Offset in such a demanding colour print project,’ she said. ‘We’re excited to share the re-printed book with printing and design experts, and to demonstrate the stunning results achieved when using recycled materials in vibrant and colourful printing.’
