Nottingham-based ArtSystems used its own products along with equipment and software from HP, Summa and Onyx to decorate its premises with signage and graphical displays that illustrate the potential of its offerings.
Digital application specialist Charlotte Crampton was given the remit of refreshing the company’s premises to prove that ArtSystems’ media, machinery and tools work in the real world.
‘We wanted our reception area and demo suite to better demonstrate how signmakers can unleash their creativity,’ she explained. ‘The England Rugby Rose in the demo suite uses brushed Dibond printed using the HP Scitex FB750 industrial UV printer, with registration marks created using an Onyx RIP. The finished design was cut using the router tool on a flatbed Summa F1612.’
To demonstrate how to create a light box installation, Ms Crampton used 5mm foam PVC, again printed on the FB750 using the Onyx RIP before being cut on the Summa F1612. ‘I applied Neschen Solvoprint Citilight Superior backlit film to the rear of the front PVC panel to disperse the LED light and avoid banding,’ she said.
ArtSystems’ acrylic sign in the reception area was reverse printed using the FB750 before the back was flooded the back with white. Colour management and profiling was managed with the Onyx RIP to ensure quick and accurate printing of the shape and colour of the logo. Finally the sign was cut on the Summa F1612.
To demonstrate wall signage Ms Crampton chose words associated with the graphics sector, starting with three main headings cut from 10mm foam PVC, and then used varying thicknesses of foam PVC for the rest of the text. Everything was cut using the routing tool on the Summa F1612.
‘I was the first person to cut artificial grass on the Summa F1612,’ explained Ms Crampton of the “Have a nice day” sign, which features a top layer of greenery for “nice” that was “mown” using the Summa’s pneumatic oscillating tool. LED lights were fitted around the edge of the sign to represent sunshine. The words “have a” and “day” were printed onto Neschen’s repositionable Solvoprint Easy Dot White-Out, high opacity monomeric PVC, using the HP L570. The colour was optimised using the Onyx RIP – and this time cut on the Summa S2 Tangential contour cutter.
‘These new displays demonstrate that creativity can no longer be held in check by the limitations of the materials and machines,’ concluded Ms Crampton.
