Alex Liggett, owner of The Vinyl Guys with company’s Roland DG TrueVIS SG-540 printer/cutter
West Midlands sign, printing and graphics company The Vinyl Guys installed a Roland DG TrueVIS SG-540 printer/cutter to bring more of its services in house.
Three years ago The Vinyl Guys was producing graphics for friends in the motorsports sector with just a PC and a small 60cm plotter cutter.
‘Initially, I outsourced all my printing whilst doing as much as I could with the plotter and cut vinyl at home,’ explained Alex Liggett, owner of The Vinyl Guys.
The West Midlands-based firm opted to purchase the TrueVIS SG-540 print-and-cut machine from Grafityp in 2016 as a way to save time and increase profits. The machine has been used for banners and posters, but to produce the vehicle graphics and signage that are the company’s main areas of business, 90% of the time it is employed to print vinyl.
‘The printer has been pivotal in transforming my sideline enterprise into a profitable business,’ said Mr Liggett. ‘I can print samples, test my artwork and turn work around faster, at a higher quality and at a lower cost. As soon as we installed our Roland, our profit margins grew by a significant amount overnight. Customers also noticed the difference in terms of quality, which meant I could be more creative and offer additional print services.’
After seeing how successful bringing their business in-house can be, The Vinyl Guys also purchased a laminating system, allowing every stage of the vehicle wrap process to be completed in-house.
