Mark Hinder, head of market development for Konica Minolta Europe
A recently-announced strategic partnership sees Konica Minolta sponsoring the Direct Marketing Association awards.
Mark Hinder, head of market development for Konica Minolta Europe, said: ‘We’re in constant dialogue with brand owners who are becoming increasingly aware of the value and importance that print can deliver when connected through a multi-channel approach. Our constant drive for innovation is allowing us to push the boundaries of what print technology can do. This allows us to demonstrate a powerful combination that can be achieved through for instance printing stunning personalised messaging onto highly textured substrates, or by applying personalised decorative effects and foils for more engaging campaigns.’
‘We want creatives to experiment and develop their approaches beyond what they thought was possible and this key partnership it will allow us to do just that. As we continue to reach out into new markets and link closer to agencies, marketers and brand owners, developing relationships in a partnership approach, such as this one with the DMA, will become increasingly important.’
Rachel Aldighieri, managing director of the DMA, said: ‘What sets the DMA Awards apart is the rigour with which we judge each and every campaign. In our eyes a great campaign gets results, sits on rock solid strategy and fizzes with creativity. We’re excited to partner with Konica Minolta for this year’s Awards, to champion the best work in our industry.’
