(L-R) Simon Pirie, Alan Coulson and Tim Falconer from the Wood Richardson sales team
York-based printer Wood Richardson has created a free pack to help new and existing customers make more informed print decisions.
The results of a recent customer survey showed Wood Richardson that some customers were confused by the many different print options on offer. In response, the company has developed a print buyers’ pack to provide useful information in an engaging format.
Included in the pack are swatches of different paper stocks and finishes; examples of how colour prints differently on various materials; pros and cons of the digital and lithographic processes; and guides on sizes of paper and corresponding envelopes. It also contains printers’ terms and references and information on how to supply the perfect artwork.
‘We know that sometimes printers’ terms and all of the different printing and finishing options available can be overwhelming,’ said Alan Coulson, sales director. ‘We have designed a print buyers’ pack which we hope people will find useful and help them to achieve the best possible results from their printing.’
The free pack is available to order here.
