Francisco Martinez, CEO, Straub Druck & Medien
Straub Druck & Medien AG secured high-end print work for Porsche by building its growth strategy around its two Fujifilm Jet Press 720S presses.
A 24/7 operation, producing a variety of printed products including calendars, leaflets, catalogues, books and marketing material, Straub Druck & Medien AG, installed its second Fujifilm Jet Press 720S in the summer of 2016.
‘Both Jet Press 720S presses have allowed us to demonstrate to customers that they can move away from offset technology without compromising on quality, while offering the capability of printing lower volumes much more cost-effectively,’ explained Francisco Martinez, CEO, Straub Druck & Medien. ‘We have never seen a machine turn out such consistent, outstanding quality.’
When Straub Druck & Medien met with the team at Porsche, based in Stuttgart, they explained they would be printing their work on a Fujifilm Jet Press 720S. The car manufacturer ‘told us there was no need for any further discussion,’ recalled Mr Martinez. ‘They already knew of the reputation of the Jet Press for extremely high quality, so they awarded us the job there and then!’
Using the Jet Press 720S’s ability to print high quality, low volume print on demand, Straub Druck & Medien has branched out into packaging with a new dedicated online packaging portal.
‘Feedback from the customers so far has been excellent, reported Mr Martinez. Packaging buyers want consistency, and solid and bright colours and the Jet Press presses are delivering all of this. We believe packaging will grow in tandem with our commercial printing operation over the next few years, and the Fujifilm machines are essential to our success in this sector.’
‘Straub Druck & Medien is an outstanding example of a business that has transformed itself by daring to think differently and ambitiously and then investing in the technology that would enable them to deliver on this ambition,’ commented Graham Leeson, head of communications and sales enablement, Fujifilm Europe. ‘We look forward to continuing this great partnership.’
