Lönnberg CEO Jarkko Viheriävaara with the new Screen Truepress Jet W3200UV HS
Finnish print provider Lönnberg Print & Promo is targeting further growth in large-format digital POS work by investing in a Screen Truepress Jet W3200UV HS wide-format flatbed printer, supplied by Signcom.
The new Truepress Jet W3200UV HS is Lönnberg’s first printer from Screen. The company, which produces commercial print, POS, packaging, exhibition booths and interiors at its four plants, moved into digital in 2007 with a Vutek printer, partly in response to reducing print runs but also to pursue opportunities in short-run exhibition graphics and signage. Lönnberg runs large-format flatbed machines from Fuji and Durst, as well as roll-fed printers from Mutoh and Mimaki. A recent acquisition has also taken the company into the label printing sector.
‘Digital has enabled us to expand our portfolio considerably by printing onto new materials and to handle larger sizes than we can on our offset presses,’ explained CEO Jarkko Viheriävaara. ‘So, we needed more capacity.
‘We were really impressed with the Truepress’s combination of productivity and quality,’ he said. ‘We handle a lot of corrugated materials, and the printer can handle this at 150 square meters an hour. But what really excited us is the way it handles premium-quality multiple-layer work without compromising on that productivity. With some printers the operator has to send each layer separately, but the Truepress Jet W3200UV HS applies multiple layers in a single pass. That not only saves time, but the increased ink thickness gives the output a really fresh look and feel. Because we operate at the very top end of the POS market, this is a big plus.
‘We have absolutely made the right choice as since installation it has truly printed a huge volume,’ Mr Viheriävaara concluded.
