Conference venue the Rose Bowl in Leeds
Speakers from international brands including Jaguar Land Rover will be taking to the stage at the 2017 VMC to reveal their insights into marketing and communications.
Organised by CDi Yorkshire, a BPIF special interest group, and targeted at individuals in the creative, digital, print and packaging industries, the free conference will address the effectiveness of communication channels to a specified audience: from baby boomer to generation A.
Speakers will be discussing subjects such as Augmented Reality, Artificial Intelligence and Consumer Behaviour with international case studies, exploring how these channels work, what works best and what the future will hold.
Neil Mayling, UK national fleet sales manager at Jaguar Land Rover will be speaking on the past and present in innovation, design and marketing at JLR. HP’s Lyle Rainey, business development manager, DM & publishing, and Andrew Pike, UK and Ireland marketing manager – HP Indigo & PWP will provide an insight into how to be successful in a digital-driven age, and how to add value to digital content.
Other speakers include Stefan Casey, innovation lead at Nestlé Product Technology Centre, Rachel Aldighieri, managing director, DMA, and representatives from brands such as Sun Branding Solutions, Jaywing, and Print Power.
The conference is held at the Rose Bowl Leeds on 11 April 2017.
