Tony Pooles, chairman and managing director of A3 Design & Print with the new Versafire CP
A six-month period of testing machines from various digital suppliers resulted in A3 Design & Print purchasing a Heidelberg Versafire CP to improve the quality and colour accuracy of its work.
The company spent ‘four to five hours’ testing a Heidelberg Versafire CP with different resolutions and colours before making the decision to buy the press, which was installed last month. ‘We were totally convinced this was the press for us,’ said Tony Pooles, chairman and managing director. ‘We have not been disappointed and, more importantly, nor are our customers.’
The Versafire has increased A3 Design & Print’s capability to 6pp A4 and its operators run with just three to four different settings tailored to the needs of specific customers. The press is continually run at top speed, irrespective of stock thickness. The company is using its new machine to produce work for fashion labels, luxury brands, high end property developments, design companies and local organisations.
‘Telling customers you have a Heidelberg digital press is convincing,’ commented Mr Pooles. ‘You see the designers’ eyes light up. They love the quality. […] Heidelberg will be in pole position when we next upgrade our digital portfolio.’
