Showcasing the design possibilities of print, the posters made from recycled paper have a lower environmental impact
A joint campaign from Arjowiggins Graphic and HP aims to raise awareness of the possibilities of digital printing on sustainable papers using the HP Indigo 12000 press.
The campaign features two limited edition, Art Deco-style posters printed on Arjowiggins’ Cocoon Silk 100% recycled 300 gsm B2 paper.
‘The Girl with the Perfume’ poster capitalises on the trend for customised content by using the HP SmartStream Mosaic application to create 2,000 personalised and individualised prints, each one featuring a customer name and a unique background.
‘The Girl with a Cap’ poster incorporates the new HP Indigo Electroink in Fluorescent Pink in its design, allowing the image to glow even under UV light.
‘With this campaign we are not only able to demonstrate print innovation but also the print excellence of Cocoon and recycled paper generally with a visually compelling and truly beautiful product,’ said Angela De Vorchik, operational marketing manager, Arjowiggins Graphic UK.
‘Our partnership with Arjowiggins Graphic started in 2012 as Alliance One partner, and we’ve continuously worked together to ensure that our industry-leading digital printing technology perfectly support sustainable papers,’ explained Carlos Lahoz, sustainability and environmental manager at HP. ‘This campaign not only demonstrates the versatility of Arjowiggins Graphic’s recycled papers but also provides a glimpse of the power of personalisation and individualisation using some of the most advanced digital printing technology available on the market, the HP Indigo 12000.’
The campaign, which went live on 14 March, will be supported by the launch of a new Cocoon swatch and website. The Cocoon range is exclusively distributed by Antalis.
