Dave Wilkins, vice president of sales and marketing, US & Canada
With figures over 70% in North America, 2016 was a record sales year for Xeikon and the company predicts that the timing is right for its offerings to make an even greater market impact in 2017.
‘We have sold multiple units to large commercial printing companies, direct mail companies, major retailers, and promotional item companies and have been successful in the Document (Direct Mail) space along with the Tag and Label market,’ explained Dave Wilkins, vice president of sales and marketing, US & Canada. ‘We have already booked a number of orders this year and are now expanding our efforts into the HT (Heat Transfer), IML (In-Mold Label), and FC (Folding Carton) markets.
‘We believe the markets increasingly recognise the benefits of digital technology,’ he continued. ‘The market is expanding and companies who had not considered buying a digital press due to complexity or cost of acquisition are seeing that they can now make the move into digital press technology with Xeikon.’
The company’s recently launched 9800 series presses are proving popular for commercial printers and retailers, while the entry-level Xeikon 3030 is attracting interest from small to midsize companies moving into digital production.
‘The greatest compliment for me is when existing customers buy another press,’ said Mr Wilkins. ‘Some are on their third or fourth Xeikon engine in as many years. When they come back and buy from us, it means they are making money with their investment, and that we are taking good care of them.’
