Freshlinc employees nominated subjects for the project, with the winning suggestions featured on the respective trailer’s rear door graphics
A fleet of 10 Freshlinc trailers has been wrapped by RGVA as part of a campaign commissioned by community arts organisation, Transported, to encourage people to engage in the arts.
Vehicle graphics company RGVA worked with the Lincolnshire-based haulage business to apply the vinyl liveries to 10 13-metre refrigerated trailers that will travel across the UK and Europe for the next three to six years.
The self adhesive vinyl (SAV) designs, produced by local design agency Electric Egg, were latex printed on 3M IJ40 laminated vinyl and depict a different famous resident from the Boston and South Holland region who has made a significant impact on the world. The reproductions were fitted at Freshlinc’s Spalding base over three weeks.
‘Thousands of people see our trailers every single day,’ said Ashley Holland, Freshlinc’s commercial director. ‘We have effectively put an art gallery on wheels. It’s creative campaigns like this that underline just how powerful truck-side promotions can be in reaching vast audiences.’
