Xerox iGen 5
Mitcham-based Printwell has become one of only two printers in the UK to own a Xerox iGen 5 that has been specified with all three of its optional fifth colours.
The investment forms part of Printwell’s growth strategy to drive new business opportunities and increase revenue opportunities in 2017.
‘Potential customers could include specialist marketing agencies who have clients with extremely strict guidelines with respect to colour and brand control both in print and online,’ said John Smith, Printwell UK’s commercial manager. ‘Equally, we’ve had promising discussions with existing customers,’ he added. ‘They understand that the optional colours [orange, green or blue] means that we now have the resource to produce even more print and online marketing materials.’
The company is particularly keen to target high-end estate agents, requiring a range of print from brochures to ‘For Sale’ signs, down to their own branding materials.
‘Estate agents selling at the higher end of the market need collateral to match and the iGen 5 helps us to meet their needs,’ explained Mr Smith.
‘Looking ahead, we’re considering adding a second iGen 5 in less than 18-24 months,’ he added.
The iGen 5 was supplied by Xerox partner, Xeretec.
