The event will showcase the latest innovative products, technologies and services
As part of its 30th anniversary event, Sign & Digital UK has launched a new Creative Theatre which will explore the theme of applications, ideas and advice and offer a daily programme of free seminars.
Seminar sessions will include topics on the future of digital advertising and signage, interior wall décor, future materials and colour management.
On the opening day of the show, visitors will be able to hear speakers discussing the practical applications for interior decorations and wall graphics. The session will examine best practice approaches to working with the client from brief to design, production and installation.
On Wednesday 29 March, Kate Waters, head designer of International Brand Agency, I AM will discuss ‘Latest trends: understanding customer expectations and experience in retail’.
The seminars taking place on Thursday 30 March will include an exploration of signage design and how wayfinding works in practice, plus how to create effective advertising and branding opportunities with wrapping.
‘The launch of a new Creative Theatre really allows us to diversify our offering to visitors,’ said Rudi Blackett, event director. ‘One of the main focuses this year is on applications, and the creative processes that take place pre-production, so these sessions will be great for visitors working in creative industries – graphic designers and design and brand agencies especially.’
Sign & Digital UK 2017 takes place at the NEC, Birmingham from 28 to 30 March 2017.
