The favourite colours of architectural foodsmiths Sam Bompas and Harry Parr are Teal and Slime Green
Supported by design consultancy Made Thought and Hull 2017, GF Smith is inviting everyone to select their favourite shade, with the goal of discovering the world’s favourite colour.
GF Smith’s mission to determine the world’s favourite colour (via worldsfavouritecolour.com) is being supported by figures from across the creative world, who will be sharing their own favourite colours through a series of short films. Participants include: Mulberry creative director Johnny Coca, Fashion designer Osman Yousefzada, architectural foodsmiths Sam Bompas and Harry Parr and hair stylist Sam McKnight.
The data gathering will finish at the end of March 2017 and the most popular colour will be unveiled at the ‘Paper City’ exhibition in GF Smith’s home city of Hull, as part of its City of Culture 2017 celebrations in July.
The chosen colour will be permanently introduced into GF Smith’s Colorplan range, and will bear the name of the survey respondent who picks the shade closest to the overall favourite.
This 51st Colorplan shade will be available for use by designers, brands and individuals immediately after the July 2017 announcement.
Based on the responses, the project will also work with FranklinTill to test previous findings, challenge preconceptions, and explore other issues concerning colour perception and interpretation.
