The trailers fitted with the Traxx framing system feature campaigns for seven of Nestlé’s top brands, including Aero, Quality Street and Shreddies
Fleet graphics specialist RGVA has installed the Traxx framing system to 70 new trailers for Nestlé for seven feature campaigns.
The Traxx system, which is designed to make changing vehicle graphics quick and easy, will facilitate campaigns for brands including Aero, Rowntrees Polo, Quality Street, Shreddies and Purina. Some brands are using different advertisements on either side of the 13-metre trailers. RGVA also installed generic Nestlé graphics on the rear doors of each trailer.
RGVA liaised with trailer manufacturer Montracon to complete as much of the work as possible at its factory, prior to delivery, with the remainder fitted at Nestlé’s York depot. ‘The fact that the team from RGVA can fit the system anywhere was a real plus,’ said Mick Thompson, primary transport manager at Nestlé. ‘The system was installed quickly and with minimum disruption to the fleet.’
‘Over the two years we’ve been working together, Nestlé’s marketing team has learned how the system can be used to create cost-effective, on-road marketing campaigns that can be tailored to its target audiences quickly and easily,’ commented Richard Cox, commercial director at RGVA.
RGVA has now fitted Traxx to more than half of Nestlé’s 200-strong trailer fleet. Earlier in the year RGVA created Olympic themed graphics for furniture retailer DFS.
