Multi-channel retailer, N Brown Group has been selected by Adare SEC to deliver secure, personalised financial communications to its customers.
‘We’re delighted to be working with N Brown Group, as it continues to move its business forward,’ said Barry Crich, managing director of Adare SEC.
Adare will deliver printed and digital financial communications to N Brown’s personal account customers to provide data analytics for the specialist fit fashion retailer (owner of JD Williams, Simply Be and Jacamo), which is seeking to increase customer personalisation/experience and increase sales with targeted promotions based on the spending habits of each individual consumer.
‘Personalisation is absolutely key to the experience we aim to deliver to all of our customers whenever they interact with the brand, be that on screen, via a mobile device or in a printed credit statement,’ explained Chris Kevill, head of financial services development for N Brown. ‘Adare SEC will provide us with the high-quality, technology-led solution we need to enhance communications to our personal account customers in a streamlined and fully integrated way.’
