Noel Warner, CEO of Inc Direct with the HP Indigo 7800

This is the cross-media and marketing communications specialists’ first Indigo.

Noel Warner, CEO of Inc Direct said, ‘This exciting investment signifies another major advance in our business strategy and adds another string to our bow. We’re continually adapting and flexing our business to meet the increasing demands of our clients as well as tap into new markets and the HP 7800 allows us to do both.’

‘With its seven colour configuration and “one shot” technology, the 7800 will allow us to have new conversations,’ he added.

HP Indigo One Shot technology extends media capabilities to special substrates including canvas, synthetic, lenticular, dark and metalised media.