Sales of HP’s Indigo 12000 press exceeded 130 units at drupa.
Over 130 HP Indigo 10000 series digital presses were sold at drupa.
Show sales were half as many as the firm sold in previous four years since launch. At HP’s pre-drupa event in March it said it had until that point sold 300 Series 4 large format machines (the 10000/12000, 20000 and 30000), of which 250 were the 10000. At its press conference on the opening day of drupa, HP Indigo general manager Alon bar Shany said that the figure had risen to ‘350+’.
HP closed deals with Shutterfly and Cimpress for fleets of Indigo 12000s. UK customers who signed deals at the event included: Elanders, Precision Printing and Pureprint.
‘HP sales far exceeded expectations, achieving 150% of our goal,’ said Gido van Praag, VP & GM graphic solutions business, EMEA, HP.
