Informa Exhibitions has announced its pricing strategy for exhibitors at Ipex 2017 inclusive of power and lifting arrangements and with stand size limits aimed at improving the user experience. The organisation will announce how it will deliver on its promise to exhibitors of an industry focused, value for money exhibition.
Rob Fisher, event director of Ipex, said, ‘The printing industry has seen huge technological and organisation changes over the last decade. Some applications of print have diminished, while others have expanded in quality, volume and impact. People interact differently with print these days, and both specifiers of print and consumers of printed products have very different expectations of what it can do. We are planning an event that will show how every aspect of printing can become more relevant today than ever before.’
Ipex 2017 covers all applications of printing from signage and advertising through to packaging of finished products.
Mr Fisher continued, ‘We’ve been clear in our vision from day one that this exhibition will show print in action. That’s not just something we are leaving up to our exhibitors. We will have a series of features designed to strengthen the link between the creative and print industries by showing both the capabilities of the latest technologies, and the skills both groups need to learn to make the most of those capabilities, whether those are technical, marketing or management skills.’
Dr Brian Minards, principal of Harrogate and London-based design consultants Minards Associates, and professor in the School of Advertising at Academy of Art University, San Francisco, said, ‘I have been attending Ipex for many years. It’s always been an excellent forum to learn about the latest ways that designers can use print and print techniques to deliver innovative advertising and packaging. Print is where design meets the real world, so to my mind it is vital that designers learn what it can do for them. The NEC makes the event easily accessible to all the main creative hubs around the UK, as well as London, so I’m looking forward to seeing what innovations Ipex 2017 will have on show.’
