Nottingham-based Hickling & Squires has installed a Xerox Versant 2100 and Versant 80 press to help support a surge in demand for short run digital print and personalised, print on-demand contracts.

Facing rising demand for more complex digital print projects, the company looked to invest in the right solution to increase its print capacity and streamline the finishing process. The decision was made to invest in a Duplo 350 Digital Booklet system and a Duplo DC-646 slitter/cutter/creaser. 

This combined investment, together with Xerox’s FreeFlow Core pre-press automation software, replaced a Xerox iGen 4 press and has enabled Hickling & Squires to significantly improve its digital print efficiency. This extra capacity is essential to meeting short-run turnaround times and strengthening the company’s offering in the digital print market. 

‘As the print market continues to evolve, we focused on transferring our print expertise to build a really competitive digital offering,’ said Lee Jordan, sales director at Hickling & Squires. ‘With the addition of these new Xerox Versant presses to our growing operation, we are better equipped than ever to deal with changing volumes and generate print of the highest quality.’ 

Mr Jordan continued, ‘We chose the Versant machines over the iGen due to their suitability for our particular client base. We also needed two compatible machines to increase capacity and assist in contingency planning.’

‘Hickling & Squires has addressed its capacity issues head on with installation of the Versant 2100 and Versant 80, further supported by intelligent print job management offered by our FreeFlow Core automation software,’ said Mike Holyoake, general manager, Graphic Communications Operations, Xerox U.K. ‘By simplifying and streamlining its workflow, the business can increase its output without compromising on quality.’