Entrepreneurial Spanish barman, Albert Goldentaer, has made his cocktails mobile and he chose Pixartprinting to help bring his Gin Truck to life.
Running at events such as fairs, concerts and sporting fixtures, the Gin Truck needs to be practical as well as attractive.
‘The look of my truck immediately conveys all the messages I want to get across to capture potential passing trade,’ the Mr Goldentaer explained. ‘The young and fresh image I chose and then reproduced using Pixartprinting’s printing explains who I am and describes my products and the service I offer. In its new guise the truck is itself a promotional tool for my business.’
He chose the Foamex panels and banners used to cover the vehicle from the company’s website, which has section dedicated to large format printing. Small format printed items on paper and card, such as business cards and coasters, completed the visual identity.
‘One of the services I appreciated the most was receiving email updates on the progress of the order’, the barman added. ‘In addition, Pixartprinting’s reliability and just-in-time service allow me to change the look of the truck whenever I want, adapting the designs to specific events, promotions and seasonal trends.’
