Luke Drogan, business development manager
British trade-only printer SuperWide Digital has invested in its second VUTEk machine from EFI to increase production capacity and support its expansion into new sales areas.
The company purchased a VUTEk GS3250lx Pro 3.2 m wide format flatbed and roll-fed LED-curing printer in March 2013, and has now doubled up by buying a second unit, a VUTEk GS5500lxr Pro five-metre roll-to-roll LED-curing machine, which will headline its super-wide format production.
The purchase is central to a phase of significant expansion at the Manchester, UK-based print house, which sells only to the trade and is reputed for its reliability, speed of turnaround and confidentiality.
The second machine features a heavy-duty winder/unwinder to allow it to handle bulkier materials, such as the durable floor graphics SuperWide is now pioneering in the UK market.
‘SuperWide prints a huge variety of display work for thousands of customers around the UK, and for many we provide the vital missing piece to make an order come together,’ explained Luke Drogan, business development manager at SuperWide Digital.
‘There’s no fall-back for us, so we need to have the right equipment to meet our customers’ expectations, and their deadlines, time after time. The reliability of the two VUTEk machines and EFI’s accessible and supportive approach gave us the confidence that this was the right choice for SuperWide.’
‘When you’re producing work for your customers’ customers, there’s very little margin for error,’ added Paul Cripps, general manager of EFI EMEA. ‘SuperWide’s decision to pick VUTEk twice is a vote of confidence from one of the UK’s largest print operations, and EFI will be there to support them every step of the way.’
