(L-R) Alan Purvis, managing director of MetroMail and Peter Wolff, european director, Commercial Printing Group, Canon Europe.
MetroMail has invested more than £6 million in Canon technology as part of a major overhaul of its digital production environment.
The Seaham -based mailing house has replaced its existing presses with a range of continuous feed, cut-sheet and multi-function devices from Canon as it seeks to strengthen its position in the direct mail and transactional print markets.
As part of the transformation, the company has become the first European installation site for the Océ ColorStream 3900Zs twin line continuous feed printer, part of the new CS3000Z range. The machine – which is integrated with a Hunkeler roll-to-cut sheet stacker and dynamic perforator – has a 33% smaller footprint than the ColorStream 3900, but delivers the same high quality and productivity, meaning floor space can be maximised without compromising on business-critical efficiencies.
‘As a business we are not afraid to take on new challenges,’ said Alan Purvis, managing director, MetroMail. ‘I firmly believe that if you do things the way you always have, you will only ever achieve mediocre results. We aspire to far more than that, and we believe our partnership with Canon is another step forward in our goal of becoming the most efficient and profitable business in our industry.’
The company has selected a range of other Canon technologies to capitalise on the market demand for digital colour print on the targeted and valuable print.
‘Anyone can buy technology,’ said Mr Purvis. ‘But what makes the technology successful is the people behind it – from the supplier and installation teams to the everyday operators and support engineers. If you don’t have the right mix of people, the desired outcome is that much harder to reach. What led us to Canon was the level of engagement and understanding from every level of the business, from the sales team and consultants right up to the head of Canon’s Commercial Print Group.’
