Pitney Bowes Inc has announced that its Mailstream Engage direct marketing solution is available to marketers and mail service providers across Europe.
The solution will be demonstrated at Hunkeler Innovationdays, 23-26 February in Lucerne, Switzerland. Mailstream Engage is a compact, direct mail solution. It combines digital print and variable data software to produce high impact, personalised, full colour packets from standard A4-size paper in a single pass.
The solution enables marketers to create a personalised packet that has full colour print on the inside and out, include reply envelopes, membership cards, business cards and magnets, create tighter integration of physical and digital communication channels, reduce the costs and operational inefficiencies associated with purchasing and storing traditional envelopes.
‘This is a truly unique direct marketing solution with endless creative possibilities to help enhance customer engagement and boost response rates,’ said Grant Miller, vice president, Global Strategic Product Management. ‘Clients in the US, Canada, Brazil, Australia and New Zealand are already using Mailstream Engage to create high-impact mail-pieces that are so different from everything else in the mailbox that recipients cannot resist opening them. The software that drives this solution helps to precisely and accurately ensure that every mail-piece is carrying the right message and reaching the right person at the right time. We are pleased to exhibit this solution at Hunkeler Innovationdays and announce its availability in Europe.’
