At the Hunkeler Innovationdays 2015 Muller Martini will show the variable data printing capabilities with its Connex system and SigmaLine modules.
The new developed modules will seamless integrate into the complete digital book production solution. Companies that currently produce predominantly in batches will now also be able to produce short and ultra-short runs, with the same high quality of page assembly and print finishing.
The VariableProduction, VariableImposition and VariableBundle modules are fully integrated with the proven Connex data and process management system from Muller Martini. With the additional functions for variable data printing, Connex can be used as specialized VDP printing software to process both static and variable data. Starting point is the optimized printing data in PDF/VT (variable transactional) format file. Connex takes care of the optimal folding scheme, the preparation of the production data and the optimal production type.
With Connex, both traditional and variable printing data can be processed via the same operating interface. Like in batch production for VDP production the number of blank pages, the number of signatures required and the utilisation rate are displayed, for example. The operator controls the production process through to pre-press (with VariableImposition) directly on the screen and has no need to learn how to a use a new system.
Personalised print products are highly valued by many marketing and advertising professionals. They not only allow you to address each customer personally but also convey customised messages in a highly targeted way.
The response rates of marketing campaigns featuring individually designed print products are significantly higher than the rates of conventional campaigns. The ROI (return on investment) of such campaigns can be massively increased depending on the content and relevance of the variable printing.
